Santorum soars this week on Inside Facebook’s Election Tracker

Rick Santorum gained close to 9,000 new Facebook fans in a single day after winning the Republican presidential primaries in Missouri, Minnesota and Colorado on Tuesday. For the first time since we started monitoring candidate’s pages with the Inside Facebook Appointment Tracker, Santorum has earned more new Likes than any other candidate.

Santorum’s Facebook page has been incredibly active in recent days, making up to 17 posts per day, many of which are shared hundreds of times.

Mitt Romney, Ron Paul and Newt Gingrich’s pages make four or fewer posts per day. Though Romney’s page has the most total Likes (more than 1.4 million), he is seeing the lowest engagement. Some of his posts have zero shares. The contemporary ratio between Romney’s “Talking In this area This” number and total Likes is 0.08 compared to Santorum’s 0.42.

The Maine caucus is Saturday. We will see if Santorum’s Facebook momentum translates to a win there in our Appointment Tracker round-up next week.